This course will help you get started with Python for data science on a context you can relate to. Instead of solving abstract problems and doing small throw-away projects, we focus on simple yet very insightful metrics for achieving your sales and marketing goals.
Customer Lifetime Value is "the" metric you should care about, since customers are your largest asset. Being tied to an individual's observed purchase behavior, customer lifetime value needs to be estimated individually, and projecting into the future. In this course we will show you how.
We will cover topics like:
- RFM segmentation.
- Calculating Customer Lifetime Value in contractual and non-contractual settings.
- Making strategic decisions from our data.
- Asessing model performance.
- Visualizing the model output to let data tell the full story.